Branding, Visual Identity

Created at Bloom.

Lightshop is one of the leading lighting shops in Malta.

The foremost aim was to equip Lightshop with a fresh and contemporary identity — one that sets forth both an approachable and reliable tone. 

The icon is a minimal and abstract representation of a beam of light that ties in perfectly with the brand.

The bold visual identity reinforces the brand, and also provides a flexible visual language.