Lukki

2023

 Branding, Naming, Visual Identity

Created at Bloom.

Lukki is a full-featured online casino offering a wide range of slots, table games, and live dealer experiences. I was responsible for the complete design of the platform—from initial brand creation to the full website UI/UX. This included developing the visual identity, designing the logo, defining the colour palette and typography, and creating a cohesive design system.

I designed all core pages, including the homepage, game lobby, account dashboard, promotions, and onboarding flows, with a focus on responsive design and intuitive navigation. The goal was to create a clean, modern interface that appealed to a global audience while ensuring regulatory compliance and user trust. I also collaborated closely with developers to implement the design smoothly and optimise user experience across devices.